Valentine’s Day sales about the same as last year despite inflation, retailers say

Consumers expected to spend $25.9 billion, up from $23.9 billion
Published: Feb. 13, 2023 at 10:48 PM CST
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(KSLA) — Consumers are expected to spend $25.9 billion this Valentine’s Day, up from $23.9 billion in 2022, according to a study by the National Retail Federation.

That’s an average of $192.80 per person and one of the highest spending years on record. The only holidays that top Valentine’s Day spending are Christmas and Mother’s Day.


Americans looking to stretch their Valentine’s Day budget might consider:

  • Crafting their own homemade gift
  • Planning a picnic instead of going to a restaurant
  • Writing a letter instead of buying a greeting card

For comparison, below is a look at how things shaped up for Valentine’s Day 2022: